Affiliate Disclosure
& Editorial Policy
AirFryerFinder.com is committed to complete transparency about how this site earns revenue, who creates its content, and how those relationships do — and do not — affect what we publish.
- We earn commissions from Amazon when you buy via our links
- Our rankings are never influenced by commission rates
- Every affiliate link is clearly labeled near the link itself
- Google AdSense serves ads — they don’t affect our reviews
- All prices shown are estimates — verify on Amazon before buying
- We comply with FTC Endorsement Guides (16 CFR Part 255, 2023)
- We comply with the Amazon Associates Operating Agreement
- Cookie consent is managed by our on-site cookie banner
- Two named contributors — see Section 5 for individual disclosures
- Questions? Email us — contact details are at the bottom
Amazon Associates Disclosure
“airfryerfinder.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.”
“As an Amazon Associate I earn from qualifying purchases.”
When you click a link on AirFryerFinder.com that leads to an Amazon product page and then complete a purchase — whether of that product or anything else in the same shopping session — we may receive a small commission. This commission is paid by Amazon, not by you. The price you pay is identical whether or not you use our link.
Under FTC guidance (FTC Staff Guidance on Endorsements and Testimonials, updated 2023), a “material connection” exists between AirFryerFinder.com and Amazon.com, Inc. through the Amazon Associates Program. This connection is material because it could affect the weight or credibility a reader assigns to our product recommendations. Accordingly, we disclose it:
- On this dedicated Affiliate Disclosure page, linked from the site footer and accessible from any page on the Site
- At the top of every article or page that contains affiliate links, using a prominent, above-the-fold disclosure statement
- Adjacent to individual affiliate links, using labels including “(affiliate link)” or “(paid link)”
- On all social media posts referencing Amazon products, using #ad or #CommissionsEarned as applicable
This disclosure practice reflects the FTC’s “clear and conspicuous” standard as described in the FTC’s “Disclosures 101 for Social Media Influencers” (November 2019) and the revised 16 CFR Part 255 (effective June 2023).
Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. AirFryerFinder.com is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc.
FTC Compliance Statement
The Federal Trade Commission’s Endorsement Guides, codified at 16 CFR Part 255 and substantially revised effective June 2023, require that any person who endorses a product or service — including through a blog post, buying guide, review, social media post, or other digital content — and who has a “material connection” to the brand being endorsed must clearly and conspicuously disclose that connection before the endorsement.
The June 2023 revision expanded the definition of covered endorsements to include:
- Reviews and ratings posted on third-party platforms
- Social media posts, including stories, reels, and short-form video
- Consumer-generated content seeded by a brand
- Fake reviews and undisclosed AI-generated content
AirFryerFinder.com applies these disclosure standards across all content formats as described below. Civil penalties for violations of the FTC Act §5 (deceptive practices) can reach $53,088 per violation under current FTC penalty schedules.
AirFryerFinder.com has a material connection to certain products and services mentioned on this website through affiliate commission arrangements, including but not limited to the Amazon Associates Program. This connection constitutes a “material connection” under 16 CFR §255.5 and is disclosed on every page where affiliate links appear, in addition to this dedicated disclosure page.
Disclosure Coverage by Platform
| Platform / Format | Disclosure Method | Compliant With |
|---|---|---|
| Website articles & buying guides | Above-the-fold disclosure banner at top of post | 16 CFR §255 · Amazon Associates OA |
| Pinterest pins | #ad or #CommissionsEarned in pin description | 16 CFR §255 · FTC Influencer Guide |
| YouTube descriptions | Disclosure in first 3 lines of description + verbal mention | 16 CFR §255 · YouTube monetization policy |
| Email newsletters | Disclosure statement near top of email body | 16 CFR §255 · CAN-SPAM Act |
| Instagram / Facebook | #ad in first visible line (before “more” truncation) | 16 CFR §255 · Platform-native tools |
| Sponsored content | “Sponsored” label above headline, above the fold | 16 CFR §255.5 (material connection) |
Per FTC guidance, a disclosure is “clear and conspicuous” only when it:
- Is unavoidable — not hidden in a footnote, terms page, or “about” section only
- Appears before the consumer encounters the endorsement — not after
- Is in a font size and color that contrast with the background and match surrounding body text in readability
- Is not obscured by other content, requires no scrolling to find, and is not placed only at the end of a long post
- Uses plain language understandable to the average consumer — not legal jargon
AirFryerFinder.com places its in-post disclosure at the very top of every article containing affiliate links, styled in a clearly visible colored banner. This placement satisfies the FTC’s “clear and conspicuous” standard. A stand-alone disclosure page is not sufficient on its own and is not offered as a substitute for per-post disclosure.
Google AdSense Disclosure
AirFryerFinder.com may display advertisements served by Google AdSense, a third-party advertising network operated by Google LLC. All advertisements are clearly labeled “Advertisement,” “Ad,” or “Sponsored.” Editorial content is never disguised as advertising, and advertising never influences editorial content.
Google AdSense uses cookies — including the DoubleClick cookie — to serve ads based on a visitor’s prior browsing behavior on this and other websites. Google’s data collection practices are governed by the Google Privacy Policy. Information about how Google uses data when you use our partners’ sites is available at policies.google.com/technologies/partner-sites.
Google Advertising Opt-Out Options
| Opt-Out Method | Link |
|---|---|
| Google Ads Settings (personalized ads) | google.com/settings/ads |
| Network Advertising Initiative opt-out | networkadvertising.org/opt-out |
| Digital Advertising Alliance opt-out | optout.aboutads.info |
| Google Analytics opt-out browser add-on | tools.google.com/dlpage/gaoptout |
Cookie Consent Integration
AirFryerFinder.com uses a cookie consent management platform (CMP) to obtain, record, and honor visitor consent for non-essential cookies — including advertising cookies (Google AdSense), analytics cookies (Google Analytics), and affiliate tracking cookies (Amazon Associates).
Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and consistent with Google AdSense Publisher Policy requirements, AirFryerFinder.com provides visitors with the ability to:
- Accept all cookies (including advertising and analytics cookies)
- Reject non-essential cookies while permitting strictly necessary cookies only
- Manage granular cookie preferences by category
- Withdraw previously given consent at any time via the “Cookie Settings” link in the site footer
- Exercise the CCPA “Do Not Sell or Share My Personal Information” right via the cookie consent tool or by enabling the Global Privacy Control (GPC) signal in their browser
Consent records are stored by the CMP and retained for the period required to demonstrate compliance. Advertising cookies are not activated before consent is obtained from visitors in jurisdictions where consent is legally required. Google AdSense is configured to serve non-personalized ads to visitors who decline advertising cookies.
Our Cookie Consent Banner
When you first visit AirFryerFinder.com, a cookie consent banner is displayed giving you the choice to accept, reject, or customize cookie preferences. Your choice is saved and honored on all subsequent visits. You can change your preferences at any time:
Compatible Cookie Consent Plugins
The cookie consent functionality on this site is implemented via a WordPress cookie consent plugin. The following plugins are all compatible with this site’s setup:
The cookie consent section above describes the intended setup. It is only fully accurate once you have installed and configured a compatible cookie consent plugin on the site. Until then, the “Cookie Settings” link should point to the Privacy Policy cookies section. Google AdSense approval requires a functioning cookie consent mechanism.
Contributor Disclosures
Under 16 CFR §255.1, the FTC’s revised Endorsement Guides apply to individual endorsers, not only to the publishing entity. Each person who contributes content to AirFryerFinder.com and who has a material connection to any product, brand, or affiliate program referenced in their content is individually obligated to disclose that connection. AirFryerFinder.com fulfills this obligation on behalf of its contributors through the disclosures below, which each contributor has reviewed and confirmed as accurate.
Julia is the founder of AirFryerFinder.com and is responsible for all editorial decisions, buying guide rankings, and product review methodology on the site. She applies the site’s 8-point testing methodology to all product evaluations.
Rachel George is a product tester and reviewer at AirFryerFinder.com, responsible for hands-on evaluation of air fryer models against the site’s standardized testing protocols. Her testing results contribute directly to the scores and assessments published in buying guides and individual product reviews.
This page will be updated to include individual disclosures for any additional contributors who join AirFryerFinder.com. If you are reading content on this site authored by a person not listed on this page, please contact us so we can ensure the disclosure record is current.
In-Post Disclosure Policy
A dedicated disclosure page is necessary but not sufficient for FTC compliance. Per FTC guidelines — and consistent with the attorney-recommended standard described in Section 2 — disclosures must appear at the point where readers encounter affiliate links. AirFryerFinder.com implements this through the following system:
Every article containing affiliate links displays the following notice at or near the top of the post, before the first affiliate link appears:
Affiliate Disclosure: This post contains affiliate links. As an Amazon Associate, AirFryerFinder.com earns from qualifying purchases — at no extra cost to you. Affiliate relationships do not influence our rankings or assessments. Full disclosure policy here.
Individual Link Labels
| Label Used | Context | Compliant With |
|---|---|---|
| (affiliate link) | Standard in-text Amazon product links | FTC 16 CFR §255 · Amazon Associates |
| (paid link) | Alternative label for product buttons / CTAs | FTC 16 CFR §255 |
| #ad | Social media posts (Instagram, Pinterest, YouTube) | FTC 16 CFR §255 · Platform policies |
| #CommissionsEarned | Social posts where character count permits | Amazon Associates Help Center approved |
| Sponsored | Content created in partnership with a brand | FTC 16 CFR §255.5 |
Auto-Inject Setup (functions.php)
To apply the in-post disclosure banner automatically to all posts without editing each one individually, add the following code to your child theme’s functions.php file:
// AirFryerFinder — Auto-inject affiliate disclosure on all single posts
add_filter( 'the_content', 'aff_inject_disclosure', 5 );
function aff_inject_disclosure( $content ) {
if ( is_single() && in_the_loop() && is_main_query() ) {
$disclosure = '<div style="background:#fff8f5;border-left:4px solid #ff6b35;'
. 'padding:12px 18px;margin:0 0 24px;font-size:.88rem;line-height:1.6;'
. 'font-family:Lato,sans-serif;color:#3d3d5c;border-radius:0 6px 6px 0;">'
. '<strong style="color:#ff6b35;">Affiliate Disclosure:</strong> '
. 'This post contains affiliate links. As an Amazon Associate, '
. 'AirFryerFinder.com earns from qualifying purchases — at '
. '<em>no extra cost to you</em>. Affiliate relationships do not '
. 'influence our rankings or assessments. '
. '<a href="https://airfryerfinder.com/affiliate-disclosure/" '
. 'style="color:#ff6b35;">Full disclosure →</a>'
. '</div>';
$content = $disclosure . $content;
}
return $content;
}
The add_filter priority is set to 5 (earlier than default 10) to ensure the disclosure appears before any other content filters run — including page builders, schema injectors, or ad insertion plugins that might otherwise push it below the first paragraph.
Pricing & Availability Policy
“Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.”
Prices displayed on AirFryerFinder.com are verified periodically and may not reflect real-time Amazon pricing. Always verify the current price on Amazon before making a purchasing decision.
- All prices are in US Dollars (USD) and apply to US Amazon listings
- Sale prices and promotional discounts are time-limited and may have expired
- Where product data is retrieved via the Amazon Product Advertising API, it is refreshed periodically but may lag by up to 24 hours
- Availability status (“In Stock”) is indicative only — verify on Amazon before purchase
- “Prime eligible” designations may change — verify at checkout
Editorial Independence Policy
The FTC’s Endorsement Guides require disclosure not only of material connections but also of any facts material to consumers that are likely to affect the weight or credibility they give to an endorsement. A key such fact is whether the endorser’s opinion was influenced by the commercial relationship. AirFryerFinder.com makes the following affirmative representations to address this concern:
- Product rankings in buying guides are determined by objective scoring criteria applied by our Product Tester, Rachel George, and reviewed by our Lead Reviewer, Julia T. Purnell — not by affiliate commission rates
- Amazon Associates commission rates are category-based, not product-specific, meaning no individual air fryer product pays a higher commission than another within the same category
- No manufacturer has paid, requested, or been offered the ability to influence, preview, approve, or remove any review, score, or recommendation before publication
- Negative findings — including product defects, safety issues, or poor value — are reported regardless of the product’s affiliate status
| Situation | Our Practice | Status |
|---|---|---|
| Commission rate affects product ranking | Rankings based on performance scores only | ❌ Never |
| Brand pays for positive review | Paid reviews are not accepted | ❌ Never |
| Free product received for review | Disclosed in the post; does not guarantee positive review | ✅ Disclosed |
| Affiliate links placed in content | Added after content is written; content not altered to fit links | ✅ Standard Practice |
| Negative findings published | Pros AND cons reported honestly regardless of affiliate status | ✅ Always |
| Sponsored content published | Clearly labeled “Sponsored” above the fold | ✅ Required Label |
| AI-generated content used | Disclosed where used; all AI content is human-reviewed and edited before publication | ✅ Disclosed |
What We Do NOT Do
- ❌ We do not accept payment to rank a product higher in our buying guides
- ❌ We do not accept payment to write positive reviews
- ❌ We do not fabricate user reviews, star ratings, or testimonials
- ❌ We do not use fake “Best of” badges or manufactured awards
- ❌ We do not disguise affiliate links as editorial links without disclosure
- ❌ We do not place affiliate links in content without a nearby disclosure
- ❌ We do not generate or incentivize invalid clicks on Google AdSense ads
- ❌ We do not alter our recommendations based on which products are currently in stock
- ❌ We do not claim endorsement by Amazon.com, Inc. or any product manufacturer
- ❌ We do not use AI-generated content without human editorial review and disclosure
- ❌ We do not activate advertising cookies before visitor consent is obtained
Questions or Corrections?
If you believe any disclosure on this site is unclear, incomplete, or inaccurate — or if you have a question about our affiliate relationships or contributor disclosures — please contact us. We respond within 2 business days.
📧 Send Us a Message Or email directly: [email protected]